Founder, Wonghaus Media, Fifthtee
Previously: DoM @ Vent
Top Tumblr Blog 2015, Shorty Award Nominee 2015
Hello there, my name is Jason Wong and I'm a digital marketing consultant. I specialize in viral content creation, influencer marketing, social media marketing strategy (Twitter, Tumblr, Instagram) and business development. Startups reach out to me for my Gen-Z perspective and experience to tackle their problems. I have experience in working with authors, tech startups, consumer products, and fashion.
Before venturing into business, I began as a social media influencer in 2013 and accumulated over a million followers on different platforms, predominately Tumblr. Through my time as an influencer, I was able to closely observe the users on each platform and study their interest and behavior. I’m interested in creating an emotional response from my advertisements, which is a factor that is deeper than the typical metric of user engagement. I enjoy being creative while developing social media strategies and content that would resonate with the intended audience, to make them feel connected to the content that they are exposed to.
Fifthtee promotional banner
I’m currently the founder of Fifthtee, an apparel brand that pledges a fifth of its proceeds to the Best Friends Animal Society, which provides sheltered animals with housing and medical care. I also founded Wonghaus Media, a digital marketing agency that specializes in developing viral contents and strategy for brands and products. I lead and direct Wonghaus's eCommerce division, which specializes in high-viral products. Under the Dank Tank, I developed and launched the product "Holy Meme Bible", which earned over a $250,000 a little after a month of its launch.
I’m an expert at marketing on the Tumblr platform, consulting companies that generated high 6-figures in monthly revenue through my marketing strategies. My clients range from startups such as Gfycat, and Vent, to University professors and former executives of Fortune 500 companies. I worked with a number of brands to promote their products to an audience that was typically difficult to reach with other platforms. In March 2016, I told El Confidencial, “Tumblr is often a social platform underestimated, but it is a multimillion-dollar advertising industry"
I am fascinated by the constant changing climate of marketing on new media. In particular, I enjoy the ability to be creative in developing fun advertisements with high viral potentials and working in an environment that encourages me to be unconventional. In an interview with Forbes, I explained that I was able to sell over $20,000 worth of merchandise in 5 days during the Presidential primary elections by understanding the fundamental ideas of content marketing. I explained that content marketing consist of 50% of taking advantage of natural human behavior and 50% thinking of ways to not promote your product. “Content marketing is essentially a game of trying to promote your product without trying to promote the product.”
In The Media
• The Ultimate Guide To Startup Content Marketing - Forbes
• 19-Year Old Jason Wong Makes a Quarter Million Dollars off Internet Memes - Future Sharks
• Jason Wong Became A Tumblr Influencer At Age 17 And Leveraged It Into A Fledge Entrepreneurial Career - Startups.co
• DECA Ontario Alumnus & Entrepreneur Shares His Tips for Success - DECA Direct
• Los niños prodigio de Tumblr son más jóvenes que los 'youtubers' y casi tan famosos - El Confidencial
• The 10 most viral Tumblr blogs of 2015 - Mashable
• Someone Created A Meme Coloring Book And It’s Everything We Never Knew We Needed - Buzzfeed
• The Secrets to the Success of Jason Wong, Entrepreneur and Social Media Marketing Extraordinaire - NSN Canada
• The Secret Lives of Tumblr Teens - New Republic
• When I Immigrated, TV Taught Me How to Be an American - VICE
• Save The Paw: Interview with Jason Wong - Medium
• How The Méme Bible Took Off on Tumblr And Made $200K in 3 Weeks - Shopify
• Turns Out You Can Contour Your Face by Drawing Penises All Over It - The Cosmopolitan
• Woman Draws Penises All Over Her Face in Makeup Tutorial — Turns Out Great - NextShark
• Makeup whiz uses dks for her contour and highlight routine - The Daily Dot
• HOLY MÉME BIBLE: A COLORING BOOK FEATURING 16 PAGES OF ICONIC MEMES - Phenomenalisms
• AMERICAN BLOGGER RELEASES HOLY MEME BIBLE AS COLOURING BOOK - Ministry Of Counterculture
I currently reside in Irvine, California.
My office address is 611. W. Civic Center Drive, #207, Santa Ana 92701
|Dec 28 - Jan 3||Fuzhou, China||Business Meetings|
|Jan 3||Guangdong, China||Factory Inspection|
|Jan 4||Fuzhou, China||Business Dinner|
|Jan 5-12||Hong Kong||Family Trip|
|Jan 12||Osaka Bay, Japan||n/a|
|Jan 26-28||Twitter HQ, SF||Data Privacy Conference|
|Jan 29||San Diego||n/a|
|Jan. 31 - Feb 3||Las Vegas, NV||Meetings|
|Feb 15||San Francisco, CA||Stanford|
|Feb 16-17||San Francisco, CA||Ritz-Carlton San Francisco|
|Feb. 18-21||Chicago, IL||SoHo House|
|March 1||Los Angeles||Snapchat HQ|
|March 9||Houston, TX||Photographer meeting|
|Mar. 10-14||Austin, TX||SXSW, Influencer Meet-up|
|March 24||San Bernadino||Beyond Wonderland Music Festival|
|April 3-10||Vancouver||Canadian Influencer Meetup|
|April 12||Asian Art Museum of San Francisco||WeChat Event|
|April 14-16||Indio, CA||Coachella Music Festival|
|April 26-29||Anaheim, CA||DECA ICDC Judging|
|June 16-18||Las Vegas, NV||MGM Grand, EDC LV|
|July, TBA||Beijing, China||Investment Trip|
|July, TBA||Guangdong, China||Factory Inspection Trip|
|July 1||Hong Kong||Meetings|
|July, 2-7||Tokyo, JP||Mt. Fuji Trip|
|July 8-12||Hong Kong||n/a|
|Aug 19-21||Las Vegas, NV||Kathy's Bday|
I consult small and medium-size startups.
Startups reach out to me for my Gen-Z perspective and experience to tackle their problems. My work involves speaking at youth entrepreneurship events to conducting one-on-one strategy planning for social media marketing campaigns. Recent examples include speaking at SAGE Canada about the ideas behind marketing Phoneblok, an eco-friendly cell phone, as well as leading the marketing campaign for the Vent Social Network, which ranked in the top 100 apps for the Social Networking category and had an average of 13k installs per day under my management. My expertise is in helping companies understand their audience on different social media platform and developing strategies to engage with them through various forms of digital content.
My involvement with startups includes frequent product reviews where I try to develop new marketing strategies based on the new and unique features of the product and briefly touch base with creating monetization strategies. The startups that I have worked with have seen the tremendous results that influencer marketing can produce compared to traditional advertisements.